What’s your Pinnacle Value Quotient?

Do you have defined, measurable goals for your IR activities?

Do you have a clearly stated, written corporate strategy statement that all corporate spokespersons can consistently communicate?

Do you test the market for its understanding of your strategy?

As you approach quarterly disclosures, do you review your results and near term tactics using your strategy as a filter for decision making?

Do you obtain feedback on the quality of the information you provide to the markets?

Do you test the understanding by the capital market and your shareholders of your organization's strategy?

How do you think your IR Program compares with that of your peers?

Are actively engaged with your passive investors?

Do you know how your investors view your ESG program?

How well do you perform the following tactics:

(on a scale of 1 to 5)

Do you regularly present your IR plan and objectives to the Board of Directors?

Do you plan a calendar of IR meetings and 1:1s to a defined and targeted new investment group each year?

Have you undertaken a market perception analysis of your strategy and credibility?

Do you deliberate and document anticipated questions and issues prior to a meeting/teleconference?

Do you discuss governance practices with major shareholders?

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